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Friday, May 27, 2005

New Publishing ideas for the commons 

By David Kezio-Musoke

JOHANNESBURG--Two interesting figures were presented here at the Common-sense conference yesterday.

The first was that, the British Broadcasting Corporation (BBC) is to release 600,000 hours of video – more or less equal to 68 years of continuous viewing, to its online audience under a project called the Creative Archive project. The other was that, Africa produces only 2% percent of books worldwide and only 0.4 % of global online content.

Paula LeDieu, a former joint Director of the BBC Creative Archive, presented the first figure, disappointing a few excited delegates when she added, “the material is not readily available for non United Kingdom (UK) residents.”

The second figure were presented by Eve Gray a consultant from South Africa’s Human Sciences Research Council (HSRC) who amused delegates when she added, “If you remove South Africa from the 0.4% of Africa’s contribution to global online content, the figure remains at 0.02 %.”

Both speakers were presenting papers during the last session of the day going under the theme, ‘New Publishing for the Commons’, at the Donald Gordon Auditorium at the Wits University Management Campus.

During her presentation, LeDieu explained that since the delivery of content in the BBC’s Creative Archive is paid for by the organisations supplying it and is funded with public money to serve the UK population, the BBC was restricted from subsidising services to an international audience.

“Basically, there are five main rules that you need to know and agree to in order to be able to use the Creative Archive material,” she said.

The five rules stipulate that the content is for non-commercial, non-derogatory, share-alike usage that credits the creators and is exclusively available to broadband users within the UK for use within the UK. The Creative Archive, a product of the exciting digital media era will provide access to public service audio and video archives in a way that allows the British public to find, share, watch, listen and re-use the archive as a fuel for their own creativity.

LeDieu says the Creative Archive Licence is heavily inspired by the Creative Commons licences. The separate licence was created, she explained, because public service organisations within the UK have additional requirements that need to be reflected in the terms under which they licence material. The Creative Archive Licence was launched in April 2005 as an 18 month pilot to introduce and test the novel concept with the audience and the market.

Meanwhile, Gray, in her presentation, expressed fear at Africa’s lack of a publishing culture. She says however, that open access publishing models can provide part of the answer to the situation. “Can open access publishing models provide an answer to these problems? Digital repositories are important, but active publishing skills are also needed,” she said.

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