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Saturday, December 04, 2004

New travel registry set to change online searches 

By Rebecca Wanjiku, Highway Africa News Agency

CAPE TOWN - Are you facing the agony of locating an ideal hotel or travel agent over the internet?

You can brace yourself for better times because the International Corporation for Assigned Names and Numbers (ICANN) has entered into technical and commercial agreements on a proposed .travel domain name registry.

In this registry, you will find all addresses of hotels, travel agents, and any of the 18 business sectors servicing the global tourism community. It will now be easier to locate hotels or travel agents located in any part of the internet because you will only have to search the .travel domain name data base/directory.

This potentially lucrative contract has been negotiated with an American organisation, Tralliance Corporation. The corporation proposes to service more than a million websites through regional associations and other independent channels.

“Travel spending accounts for more than 28 percent of all online transactions and the travel industry accounts for more than 11 percent of the world's economy, so the time for a .travel domain has clearly arrived,” said Ronald Andruff, Trallince Corporation president and chief executive.

Currently, if you want to find out about modest/cheap hotels in Zanzibar, Tanzania, a search engine will elicit thousands of results ranging from any website with a hotel name or any mention of the word “Zanzibar”.

For this reason, the .travel domain name registry will save users the trouble of sifting through numerous and possibly irrelevant websites before they find what
they want.

National travel associations will authenticate any business wishing to register for a .travel domain name. However, any travel business not directly affiliated to to such a travel association would still be able to register through a separate independent authentication channel. For example, if a private individual uses his own vehicle to ferry tourists to game reserves, but is not member of the association, Tralliance will ask Dun and Bradstreet to verify application details.

Apart from contributing to the Internet growth, the new registry could earn up to US$ 100 million annually from subscriptions alone (assuming all one million
travel business websites are listed on the registry).

Tralliance has proposed to work with The Travel Partnership Corporation (TTPC), a non-profit organisation and a proposed sponsor of the domain registry. TTPC will also assist in policy development required for the new registry.


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